Ferring Pharmaceuticals is a private biopharmaceutical company that specializes in the research, development, and commercialization of innovative treatments in areas where there are significant unmet medical needs. The company is particularly focused on reproductive medicine and health, gastroenterology, urology, orthopedics, and more recently, oncology.

✍🏽 Copywriting Corporate/Executive Leadership Content
🚀 Digital Strategy, Paid Media & Client Services
✨ Branding & Corporate Messaging

Working with Ferring Pharmaceuticals on their corporate social media, executive thought leadership, paid media, and brand messaging restructuring has been a dynamic and rewarding experience. My role involved:

• Building an executive leadership program that includes earned media, awards & events, and LinkedIn support (and measurement for success) for the Ferring executive leadership bench team.

• Designing and managing paid media programs on LinkedIn and X to increase brand visibility and engagement.

• Rewriting and fine-tuning Ferring US’s brand messaging to align with company values and market needs.

• Creating corporate social content to strengthen Ferring’s digital presence and community engagement.

Deliverables:

• Keynote speeches for internal and industry events.

• Updated corporate one-pager to be distributed to all employees and stakeholders.

• Thought leadership articles for LinkedIn, industry publications and company blogs.

• Internal memos and updates to boost employee engagement.