MassMutual is a leading mutual life insurance company, offering a broad range of financial products and services to individuals, businesses, and institutions. As a mutual company, MassMutual operates for the benefit of its members and participating policyowners, rather than shareholders.
✍🏽 Copywriting LinkedIn Content
🚀 Digital Strategy & Client Services
🧑🤝🧑 Employee Engagement
The MassMutual team came to us with a goal: Increase visibility of their executive leadership team across earned media and LinkedIn and to craft compelling and strategic communications for senior executives at MassMutual, enhancing their leadership presence and aligning their messages with the company's mission and values.We hit the ground running and built an executive leadership program from the ground up - conducting competitive landscape audits, designing a measurement report standard, and laying out quarterly content strategies and pillars for each executive to handle.
Deliverables
Executive Speeches: Crafted clear, impactful speeches for keynote events and internal meetings.
Thought Leadership LinkedIn Content: Developed insightful short-form and long-form content for the executive leadership team bench’s LinkedIn channels.
Competitive Landscape Audit: Analyzing the competitive landscape across insurance to improve MassMutual’s executive thought leadership programming.
Internal Memos: Created concise and motivating memos to address company-wide updates and initiatives.
Key Achievements: 2024 Q1 Summary
Increased Engagement: Across 7 executives, we generated 231K Impressions, 7.1K engagements, 2.7% engagement rate, 928 followers.
Enhanced Public Image: Content on company performance yielded nearly 20K impressions and over 500 engagements in total.
Employee Morale: Strengthened employee morale and alignment with company goals via clear and motivating internal communications.
