As one of the largest and most prominent financial institutions in the United States, Bank of America needs no introduction. This multinational bank holding company offers a comprehensive range of financial services to individuals, businesses, and institutions.

✍🏽 Social Media Management
🚀 Digital Strategy & Client Services
🧑‍🤝‍🧑 Influencer Marketing & Employee Engagement

Creating engaging content for a highly regulated financial institution like Bank of America can be challenging. We pushed the client to think creatively and focus on storytelling to demonstrate, rather than just tell, consumers that BofA is a trusted partner.

We encouraged Bank of America to implement a company-wide program using the employee engagement tool Dynamic Signal (now Firstup). This initiative aimed to enhance internal communication, employee engagement, and brand advocacy. Hundreds of BofA employees across the country now use Dynamic Signal to share social media posts about the bank's corporate social responsibility initiatives and volunteer opportunities.

Since 2019, we have collaborated with Bank of America to develop a robust influencer marketing program, promoting the bank’s commitment to community engagement, sustainability, and financial literacy.